The New Norm - Sleeping with the Enemy

The fast-changing digital transformation landscape, shifting demographics and competitive markets have necessitated the need for business to be optimized for agility and adaptability. For business to stay competitive, meeting the needs of the new, digitally savvy customer, embracing and harnessing the optimal values of digital technologies are required for an improved customer experience. This means different competencies, different mindsets and adoption of smart collaborative approach with “competitors” to bring the products to market speedily and effectively.

In this module, product management professionals will acquire the following know-hows

1. Understand how the trends towards collaboration and partnership with non-FI industry players are evolving
2. Conduct product strategy and roadmap planning in accordance with changing market and regulatory requirements
3. Apply the agile practice through early and continuous delivery of new values to customers.
4. Harness the power of digital technologies for an effective product giving timely customer values
5. Leverage the power of data analytics to gain market insights on customer behaviour

Project manager, business analyst, Tech product managers or any professionals in IT solutioning, and product development responsibilities.